Digital TV News: Kevin O’Reilly
TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories:
TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide
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