Digital TV News: Laura Allen Phillips

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA

52% of U.S. cord cutters cancelled their pay TV in the last 2 years
May 11, 2017 – According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

Sizeable advances in US OTT TV viewing
Nov 14, 2013 – According to research from TDG, more than half of consumers with a net-connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24% reporting a sizeable increase.
News categories: TDG, Michael Greeson, Laura Allen Phillips, Market Research, Smart TV, Streaming, USA