Digital TV News: Laura Buchman
Telaria introduces Audience Connect addressable CTV solution
Sep 26, 2019 – Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
News categories:
Telaria, Paige Bilins, Laura Buchman, Advertising, Big Data, OTT, Worldwide
Outside TV to monetize OTT TV inventory programmatically with Telaria
Jan 10, 2019 – Telaria (NYSE:TLRA) has announced a partnership with Outside TV, a video content provider in action and adventure sports. Outside TV has partnered with Telaria to bring more of its video inventory to advertisers.
News categories:
Telaria, Outside TV, Laura Buchman, Stan Hunting, Advertising, Apps, Digital TV, OTT, Smart TV, USA
Telaria unveils TV Content Reporting
Oct 29, 2018 – Telaria (NYSE:TLRA) has unveiled TV Content Reporting. TV Content Reporting provides publishers with insight and analytics into the bidding and buying patterns of specific show titles, episodes, content categories and a more holistic view about the content advertisers want.
News categories:
Telaria, Craig Berlingo, Laura Buchman, Advertising, Big Data, Digital TV, USA, Worldwide
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