Digital TV News: Médiamétrie

Four media measurement bodies form global alliance
May 15, 2019 – Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
News categories: BARC India, Médiamétrie, Numeris, Video Research, Partho Dasgupta, Bruno Chetaille, Neil McEneaney, Yuzuru Kato, Brad Bedford, Advertising, Big Data, Canada, Digital TV, France, India, Japan

Médiamétrie now measuring myCANAL in 4-screen TV audience
Jul 17, 2018 – Médiamétrie now offers 4-screen TV audience measurement customers the option to view the performance of their programmes broadcast on myCANAL, CANAL+ Group’s OTT television distribution platform.
News categories: Médiamétrie, Groupe CANAL+, Julien Rosanvallon, Frank Cadoret, Advertising, Digital TV, France, Market Research, OTT

9.5 million watching online and catch-up TV daily in France
Apr 12, 2018 – According to Médiamétrie, each day 4.4 million French viewers aged 4 and above, i.e. 7.3% of the population, watch television online (computer, smartphone, or tablet) either live or catch-up – a 10% rise on last year.
News categories: Médiamétrie, Digital TV, France, Market Research, OTT

VOD and SVOD services take root in France
Mar 13, 2018 – According to Médiamétrie, almost 2 out of 5 French internet users have already used VOD or SVOD services, a steady increase. Over the last 12 months, 13% of the population indicated they had rented at least one video, and 20% have used an SVOD service.
News categories: Médiamétrie, Digital TV, France, Market Research, OTT

Over half of French web users enrich their TV experience via another screen
Jan 4, 2018 – According to Médiamétrie, there are now more and more screens but each is quite different. Each home has an average of 6.4 screens. The television set is the preferred screen on the whole (91%), followed by the computer (55%).
News categories: Médiamétrie, Jamila Yahia Messaoud, Digital TV, France, Market Research, Mobile

Médiamétrie publishes report on viewing habits of young adults
Nov 29, 2017 – For the 3rd year running, Eurodata TV Worldwide has published the 'Young Adults Report', a study which highlights the specificities of 15-34 year olds within the audio-visual landscape of ten countries. They are singular viewers who watch TV programmes differently.
News categories: Médiamétrie, Digital TV, Market Research, Mobile, OTT, Worldwide

Nearly 5 million in France watch TV on a second screen each day
Nov 23, 2017 – Every day in France 4.9 million individuals aged 4 and over watch TV programmes live or as catch up on internet screens. Last year, they were 3.9 million, according to the previous edition of Médiamétrie’s Global TV survey.
News categories: Médiamétrie, Digital TV, France, Market Research, Mobile, OTT

Médiamétrie releases survey of SVOD market in France
Nov 22, 2017 – In France in 2017, 1 in 5 internet users aged 6 years and over used an SVOD service, compared to 15% in 2016, an increase of 40%. They were a little more than 1 in 10 in 2015. This growth is essentially driven by Netflix, which is ahead of two major French players: CanalPlayand SFR Play.
News categories: Médiamétrie, Digital TV, France, Market Research, OTT

Médiamétrie and Tape Consultancy present multiscreen audience measurement data
Oct 3, 2017 – According to Médiamétrie, in the top 5 countries in Europe people watched on average 3 hours and 48 minutes per day per person on the main TV in the first half of 2017. However internet viewing has enjoyed growing success in video consumption.
News categories: Médiamétrie, TAPE Consultancy, Frédéric Vaulpré, Florent Carême, Paul Youngbluth, Digital TV, France, Germany, Italy, Market Research, Mobile, Spain, UK