Digital TV News: MRI

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories: datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories: Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA

TCL launches TCLtv+ streaming service in North America
Aug 24, 2023 – TCL has launched its TCLtv+ streaming service in North America. The service makes available more than 200 FAST channels and 1500+ on-demand movies and TV series on TCL TVs at no cost.
News categories: TCL, Mark Zhang, Haohong Wang, Digital TV, North America, Smart TV, Streaming

Nielsen and Sinclair agree audience measurement renewal
Apr 12, 2023 – Nielsen has announced a multi-year renewal agreement with Sinclair Broadcast Group (NASDAQ: SBGI) for Nielsen Local and National audience measurement services.
News categories: Nielsen, Sinclair, Catherine Herkovic, Advertising, Big Data, Digital TV, USA

Tubi report highlights 2023 streaming TV trends
Feb 14, 2023 – Tubi (NASDAQ: FOXA; FOX) has released findings from its annual audience report showing explosive growth in CTV ad spend, while AVOD services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
News categories: Tubi, Mark Rotblat, Digital TV, Market Research, Streaming, USA

SLING TV launches Freestream FAST service
Feb 9, 2023 – SLING TV has launched a FAST service, Sling Freestream. Freestream is available through the SLING app on all Roku devices, and is rolling out across Comcast, LG, Samsung, Vizio and Xbox devices.
News categories: SLING TV, Gary Schanman, Digital TV, Streaming, USA

Pixalate releases November 2022 CTV app spoofing report
Dec 7, 2022 – Pixalate has released the November 2022 edition of its CTV Ad Fraud Series, highlighting unique forms of invalid traffic (IVT), inclusive of 'ad fraud', in the programmatic Connected TV (CTV) advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, USA, Worldwide

Roku begins Roku OS 10 roll-out
Apr 13, 2021 – Roku (NASDAQ: ROKU) is rolling out Roku OS 10. The OS introduces a variety of features getting users to content faster, improving configurations, offering new ways to customize the experience, and performance enhancements.
News categories: Roku, Ilya Asnis, Digital TV, Set Top Box, Smart TV, Streaming, USA, UX, Worldwide