Digital TV News: MRI-Simmons

SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories: SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide

Over 30 million Americans have never paid for traditional TV
Apr 9, 2019 – While media attention often focuses on 'Cord Cutters' – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
News categories: MRI-Simmons, Karen Ramspacher, Digital TV, Market Research, USA