Digital TV News: Mainak Mazumdar
Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories:
Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide
Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories:
Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide
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