Digital TV News: Marcien Jenckes

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA

Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA

Nielsen to measure Comcast’s Xfinity Stream app and web portal
Nov 14, 2018 – Nielsen and Comcast have expanded their relationship to include measurement of Comcast’s Xfinity Stream app and web portal. Xfinity TV audiences watching on computers and mobile devices will be included in aggregate in Nielsen ratings.
News categories: Nielsen, Comcast, Peter Bradbury, Marcien Jenckes, Advertising, Apps, Big Data, Cable TV, Digital TV, TV Everywhere, USA

Nielsen and FreeWheel partner on OTT and STB VOD measurement
Jun 19, 2018 – Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA

Charter, Comcast and Cox form group to sell advanced advertising
Apr 4, 2018 – Charter Communications (NASDAQ: CHTR), Comcast (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, have announced that they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.
News categories: NCC Media, Comcast, Cox Communications, Charter Communications, Greg Schaefer, Andrew Ward, David Watson, Marcien Jenckes, Pat Esser, Billy Farina, Thomas M. Rutledge, David Kline, Advertising, Cable TV, Digital TV, USA

Nielsen gets access to Comcast's set-top box viewing data
Nov 9, 2017 – Nielsen has announced an agreement to use Comcast's (Nasdaq: CMCSA) set-top box data in its local television measurement service. Comcast becomes the fourth major cable or satellite provider whose TV viewing data is being integrated with Nielsen's panel data.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Comcast announces blockchain-based advertising platform
Jun 20, 2017 – Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, has announced the 'Blockchain Insights Platform' - aimed at improving the efficiency of premium video advertising.
News categories: Comcast, Marcien Jenckes, Advertising, Digital TV, USA

Comcast unveils plans to roll out Xfinity prepaid services
Jul 21, 2016 – Comcast has announced plans to roll out Xfinity Prepaid Services, a pay-as-you-go offering that lets people sign-up for TV or Internet service and 'refill' their subscription any time they would like, for either seven or 30 days.
News categories: Comcast, Boost Mobile, Marcien Jenckes, Jim Hyde, Cable TV, Digital TV, USA