Digital TV News: Marie Nilsson
Sweden's household media spend reaches record level in Q3
Oct 23, 2023 – According to Mediavision, household spend on media continues to rise in Sweden. In Q3, average monthly spend hit a new record of SEK 855 ($78), up 6% compared to the same period last year.
News categories:
Mediavision, Marie Nilsson, Digital TV, Gaming, Market Research, Sweden, TV Services
SEK 900 million streaming revenue lost in Sweden due to sharing
Aug 31, 2023 – According to Mediavision, in Sweden approximately 1.4 million SVOD accounts are used by people outside the paying household, leading to foregone revenue of up to SEK 900 million [~$80m] (ex. VAT) per year.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
Household spending on media continues to grow in Sweden
May 11, 2023 – According to Mediavision, more than 90% of households in Sweden pay for some form of media subscription. Despite increasing headwinds, there appears to be no sign of market saturation.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden
SVOD growth returns to Sweden driven by pay TV bundling
Apr 25, 2023 – According to Mediavision, after a slowdown last year SVOD growth returned in Sweden in the first quarter of 2023, primarily explained by the fact that subscriptions are bundled with pay TV.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
Video spend in Sweden up 9% in 2022 versus 2021
Mar 15, 2023 – According to Mediavision, average media spend in Sweden in 2022 increased 8% compared to 2021, and now amounts to SEK 685 (~$65) per month. Out of the total, the video segment grew by 9% YoY.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden
TVOD in Sweden reaches record levels in 2022
Feb 9, 2023 – According to Mediavision, buying or renting video online, TVOD, grew strongly in Sweden last year. Close to 30% of Swedish households have rented or bought content this way an average month in 2022 - a new record for the country.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
Three million sharing SVOD subscriptions in the Nordics
Jan 12, 2023 – According to Mediavision, three million SVOD subscriptions in the Nordics are currently borrowed from another household, i.e. giving access to a service without paying for it, with Netflix the most affected.
News categories:
Mediavision, Marie Nilsson, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden
Over four million SVOD subscriptions in Denmark
Dec 13, 2022 – According to Mediavision analysis of the Danish TV and streaming market, the number of paid subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions being added in the past 12 months.
News categories:
Mediavision, Marie Nilsson, Denmark, Digital TV, Streaming, Subscribers
Nordic streaming customers open to subscriptions with ads
Dec 8, 2022 – According to Mediavision, there are around 17 million SVOD subscriptions on the Nordic market. A little over four million of those subscriptions could be converted into cheaper subscriptions with advertising.
News categories:
Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden
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