Digital TV News: Mark Inskip
Ad saturation and over targeting putting industry at risk
Apr 9, 2019 – Kantar has published a report highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.
News categories:
Kantar, Mark Inskip, Advertising, Market Research, UK
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