Digital TV News: Mark McKee

Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories: Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, OTT, USA

U.S. advanced TV ad spending up 60% year-on-year
Nov 6, 2017 – Videology has released its Q3 2017 U.S. TV & Video Market At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
News categories: Videology, Mark McKee, Advertising, Digital TV, Market Research, USA