Digital TV News: Martin Čelikovský
Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories:
R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV
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