Digital TV News: Massive Interactive

Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories: Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide

BritBox chooses Deltatre as front-end and UX design partner
Nov 21, 2019 – Deltatre has powered the launch of streaming service BritBox. BritBox chose Deltatre as its front-end and design partner, utilising 'AXIS', the company’s targeted UX management platform, to power the front-end of its streaming service.
News categories: Deltatre, BritBox, Ron Downey, Lee Marshall, Apps, Digital TV, OTT, UK, UX

Sri Lanka Telecom selects partner ecosystem to deploy TV Everywhere
Sep 14, 2019 – Sri Lanka Telecom (SLT) has selected a partner ecosystem, led by systems integrator Millennium I.T.E.S.P, to deploy its Personalised Entertainment Option (PEO) TV Go, a TV Everywhere solution complementing its IPTV service, SLT PEO TV.
News categories: Verimatrix, Broadpeak, Beenius, Millennium I.T.E.S.P, Sri Lanka Telecom, Steve Oetegenn, Jacques Le Mancq, Filip Remškar, Content Distribution, Digital TV, DRM, IBC2020, Sri Lanka, TV Everywhere

StreamMetrics introduces esports streaming audience measurement service
Jul 30, 2019 – StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
News categories: StreamMetrics, Gearoid O’Brien, Seamus McAteer, Scott O’Neill, Big Data, Digital TV, OTT, Worldwide

Innovid receives $30 million in funding from Goldman Sachs
Jan 7, 2019 – Innovid has announced that it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV advertising technology market.
News categories: Innovid, Goldman Sachs, Zvika Netter, Hillel Moerman, Advertising, Digital TV, OTT, Private Equity, USA, Worldwide

Massive Interactive to be acquired by Deltatre
Nov 8, 2018 – Massive Interactive (OTCBB:HUGE) has announced that it has signed a definitive agreement to be acquired by Deltatre. Deltatre will acquire Massive and its subsidiaries in a cash transaction valued at approximately USD $92 million.
News categories: Massive Interactive, Deltatre, Digital TV, MnA, Mobile, OTT, UX, Worldwide

DR to use content delivery and UX platform from Massive
Oct 26, 2018 – DR, Denmark’s national public service broadcaster, has selected Massive Interactive to overhaul its OTT streaming service. The OTT service, called DRTV, has been redesigned from the ground up to refresh its core offering for consumers across the country.
News categories: Massive Interactive, DR, Ron Downey, Kristian Waneck, Denmark, Digital TV, OTT, UX

Kaltura Partners with Massive to launch targeted TV solution
Apr 9, 2018 – Massive and Kaltura have announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer.
News categories: Massive Interactive, Kaltura, Max Ramsay, Dr. Shay David, Big Data, Content Distribution, Digital TV, Mobile, NABShow, UX, Worldwide

Massive and Evergent offer MVPDs turnkey OTT via Google Cloud
Apr 6, 2018 – Massive and Evergent, with Google Cloud, have announced a collaboration to create a solution that will enable MVPDs to offer competitive 'a-la-carte' content bundles to their customers.
News categories: Massive Interactive, Evergent, Alex Drosin, Vijay Sajja, Content Distribution, Digital TV, Mobile, OTT, UX, Worldwide