Digital TV News: Matt Pagen
XUMO viewing data added to Nielsen's Digital Content Ratings
May 22, 2018 – XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
News categories:
XUMO, Nielsen, Chris Hall, Matt Pagen, Advertising, Big Data, Digital TV, Streaming, USA
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