Digital TV News: Matt Spiegel
Shift to streaming continues in the U.S.
Dec 3, 2020 – Since the onset of the COVID-19 pandemic, seven in 10 U.S. consumers (71%) say they have increased their use of paid streaming services. The findings come from a new TransUnion (NYSE: TRU) survey administered in November.
News categories:
TransUnion, Matt Spiegel, COVID-19, Digital TV, Market Research, Streaming, USA
TransUnion to acquire Tru Optik
Oct 1, 2020 – TransUnion has agreed to acquire Tru Optik. Tru Optik will provide TransUnion’s expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
News categories:
TransUnion, Tru Optik, Matt Spiegel, Andre Swanston, Advertising, Big Data, Digital TV, MandA, Streaming, USA
Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories:
TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, Streaming, UX, Worldwide
Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories:
Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, Streaming, USA, Worldwide
Tru Optik closes $10 million venture round
Apr 3, 2019 – Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
News categories:
Tru Optik, Mithera Capital, Andre Swanston, Mark Feldman, Matt Spiegel, Colin Petrie-Norris, Aleck Schleider, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide
Latest News
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week