Digital TV News: Michael Greeson

TDG: Disney+ likely to be well received
Mar 13, 2019 – New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest — assuming it comes to market at the right price.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

U.S. mMVPD subscribers largely pleased with service value
Aug 16, 2017 – According to The Diffusion Group (TDG), though virtual pay-TV services are immature and years away from ‘five-9’ reliability, subscribers overwhelmingly consider service value to be very solid.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA