Digital TV News: Michael Stephenson
Australia's 9Now launches new ad products
Jan 10, 2019 – Nine continues its leadership of the Australian broadcast video on demand market by launching into 2019 with a raft of major advertising product announcements aimed at making digital video even more targeted and easier to buy.
News categories:
Nine, Pippa Leary, Michael Stephenson, Advertising, Australia, Digital TV, Streaming
Nine launches Real Addressability to the Australian market
Aug 6, 2018 – Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.
News categories:
Nine, Michael Stephenson, Pippa Leary, Advertising, Australia, Digital TV, Streaming
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