Digital TV News: Michele Levine

Addressable TV will challenge existing attitudes to TV advertising
Jul 3, 2018 – TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australia’s advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research

Australian Netflix subscribers still watch (some) commercial TV
Jan 31, 2017 – According to Roy Morgan, Netflix subscribers in Australia watch less commercial TV than others - but not simply because they have now have SVOD. Many subscribers were already watching less commercial TV, which was a driving reason to subscribe in the first place.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT

Netflix subs rise in Australia - but not everyone actually watches it
Dec 1, 2016 – A second wind has lifted Netflix’s Australian audience, according to Roy Morgan Research. However while its reach is again rising, data reveals that over four in ten people with Netflix watch less than three hours a week.
News categories: Roy Morgan Research, Michele Levine, Australia, Digital TV, Market Research, OTT, Subscribers

More Australians now have SVOD than Foxtel
Sep 8, 2016 – Whether it’s dozens of extra channels, streaming on demand, or internet TV through a set-top box, half of Australians now have paid television options in the home, Roy Morgan Research shows—and on-demand subscriptions have just overtaken Foxtel’s broadcast Pay TV.
News categories: Roy Morgan Research, Michele Levine, Australia, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers

Five million Australians now have Netflix
Jun 14, 2016 – Almost five million Australians (14+) now have Netflix, the latest results to May 2016 from Roy Morgan Research show—and with the free trials and free versions wrapping up, nearly all subscribing homes are paying for the Subscription Video On Demand (SVOD) service.
News categories: Roy Morgan Research, Michele Levine, Australia, Digital TV, Market Research, OTT, Subscribers