Digital TV News: Mike Law
Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories:
Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide
Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories:
Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA
US-Based Telcos Rely on Celeno Wi-Fi for IPTV Services
Apr 14, 2010 – Celeno Communications has announced multiple deployments in the United States of Celeno-enabled video bridges for whole-home HD IPTV wireless distribution.
News categories:
Celeno, IPTV, Semiconductor, Smart Home, USA
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