Digital TV News: Mixpanel

Joyn chooses Mixpanel for user analytics
May 7, 2020 – German streaming service, Joyn, has selected Mixpanel to analyze user behavior. Mixpanel's product analytics allows teams to analyze how and why their users engage, convert, and remain in real-time across devices to improve user experience.
News categories: Mixpanel, Joyn, Neil Rahilly, Christoph Wiese, Big Data, Digital TV, Germany, QoE, Streaming

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA