Digital TV News: NBCUniversal
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories:
DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA
Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories:
Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming
Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories:
Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide
Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories:
Telly, Advertising, CES2024, Digital TV, Smart TV, USA, UX
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
Two more Miami TV stations launch NEXTGEN TV
Dec 5, 2023 – Miami viewers can now access five more free OTA channels with NEXTGEN TV: WPLG-TV (ABC), WSVN-TV (FOX, TheGrio, and This TV), and WPLG has started broadcasting LOCAL 10 Plus.
News categories:
Pearl TV, WPLG-TV, WSVN-TV, Anne Schelle, Bert Medina, Paul Magnes, ATSC 3, Content Distribution, Digital TV, USA
Amagi powers CTV distribution of live events for MTRSPT1
Nov 16, 2023 – Amagi is partnering with Krave Media to power its motorsports channel, MTRSPT1, for distribution of live events to CTV platforms such as Sling, LG Europe, Xiaomi, Samsung Australia and others.
News categories:
Amagi, Krave Media, MTRSPT1, Srinivasan KA, John Duff, Content Distribution, Digital TV, Streaming, Worldwide
Amagi and AD Digital support launch of TV Aparecida FAST channel
Nov 7, 2023 – Amagi has announced that TV Aparecida has launched its first FAST channel with the support of Amagi's infrastructure and AD Digital's expert system integration services.
News categories:
Amagi, AD Digital, TV Aparecida, Ronaldo Dias, Daniela Souza, Hugo Nascimento, Milene Marques, Tassiana Moreira, Brazil, Content Distribution, Digital TV, Smart TV, Streaming
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