Digital TV News: NPD Group

U.S. annual consumer technology growth to stay in low single digits
Mar 26, 2019 – The NPD Group has shared insights from its latest Future of Tech report, a three-year technology industry forecast, which predicts low single-digit sales growth in the U.S. consumer technology market through 2021.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Watching movies and TV topped US entertainment options in 2018
Mar 25, 2019 – When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, according to The NPD Group.
News categories: NPD Group, Kathi Chandler-Payatt, Digital TV, Market Research, USA

15% of U.S. households have a DTC channel subscription
Mar 21, 2019 – Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, Direct-to-Consumer (DTC) channel adoption rates grew three-fold over the last three years to reach 15%t of U.S. households, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, OTT, USA

OTT TV market far from being saturated
Jan 16, 2019 – While there’s a limit to how many SVOD services users are ready to pay for, it is far from being reached, according to Ooyala. In fact, that limit may continue to rise, especially as younger consumers grow older.
News categories: Ooyala, Jim O'Neill, Digital TV, Market Research, OTT, Worldwide

Hisense shows ULED-powered 2019 product lineup at CES2019
Jan 7, 2019 – Hisense has revealed its 2019 product lineup at CES, debuting Android TV and Roku TV sets that expand Hisense's portfolio. Hisense is the fastest growing TV brand of the top 6 brands in the U.S. according to NPD Group.
News categories: Hisense, David Gold, CES, Digital TV, Smart Home, Smart TV, USA

Desire for bigger screens driving U.S. replacement TV buying
Dec 20, 2018 – According to NPD, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Connected TV and streaming player adoption spurring digital video purchases and rentals
Oct 30, 2018 – According to The NPD Group, as of August 2018, 61 million households in the U.S. had at least one internet-connected TV, video game console, Blu-ray Disc player or streaming media player. As a result more consumers are choosing to rent and purchase digital movies.
News categories: NPD Group, John Buffone, Ricardo Solar, Digital TV, Market Research, OTT, USA

7% annual growth expected for connected TV devices in the U.S.
Sep 6, 2018 – In the U.S., at the end of 2017, 210 million devices were installed in consumer homes actively delivering internet connectivity to the TV screen, and by the end of 2021 there are forecast to be 275 million, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

U.S. voice-activated speaker sales to grow 50% by 2019
Aug 14, 2018 – According to The NPD Group, sales of voice-activated speakers will add an incremental $1.6 billion dollars to the U.S. technology industry through 2019, as these devices are leveraged both as an interface to smart home services and as digital assistants.
News categories: NPD Group, Stephen Baker, Big Data, Market Research, Smart Home, USA