Digital TV News: NPD Group

Video streaming on TV-connected devices continues to grow in the US
Oct 25, 2017 – According to NPD, 57% of all U.S. smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively.
News categories: NPD Group, Brad Akyuz, John Buffone, Apps, Digital TV, Market Research, Mobile, OTT, Set Top Box, USA

Smart TVs to drive nearly half of US installed Connected TV device growth
Jun 28, 2017 – By the end of 2020 there are forecast to be 260 million installed devices attached to the internet and able to deliver apps to TVs, according to NPD. This represents 31 percent growth in TV-connected devices over the forecast period.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, USA

60% of U.S. broadband homes have a TV connected to the internet
Apr 19, 2017 – 60% of U.S. internet homes now have an installed connected TV device, according to NPD. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted.
News categories: NPD, John Buffone, Digital TV, OTT, Set Top Box, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, OTT, Set Top Box, USA

238 million installed connected TV devices expected by 2019
Dec 16, 2016 – According to the NPD Connected Intelligence Connected Home Forecast, by the end of 2019, 238 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs.
News categories: NPD, John Buffone, Digital TV, Market Research, Mobile, Set Top Box, Smart TV, Worldwide

NPD gains access to Tru Optik OTT TV usage data
Dec 15, 2016 – Tru Optik has announced that it has partnered with NPD Group. Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV.
News categories: Tru Optik, NPD Group, Andre Swanston, David Wiesenfeld, Karyn Schoenbart, Advertising, Digital TV, Market Research, OTT, Worldwide

4K UHD TV to shift from early adopter to mass market
Nov 21, 2016 – With awareness and interest on the rise, this holiday season could mark the shift in the 4K Ultra-High Definition (UHD) TV consumer base from early adopter to mass market audience, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, USA

Over 80% of U.S. smartphone users now stream video
Mar 21, 2016 – Eighty-one percent of all U.S. smartphone users now stream video on their devices, according to NPD Group. This usage is being driven primarily by users who are 25 and younger.
News categories: NPD Group, Brad Akyuz, Digital TV, Market Research, OTT, Smartphone, USA

49 million U.S. homes have a TV connected to the internet
Mar 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past year, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, OTT, Set Top Box, Smart TV, USA