Digital TV News: Netflix

Demand expected for ad-supported streaming subscriptions in Sweden
Feb 19, 2024 – A survey by Mediavision suggests that if the five largest streaming services in Sweden were to launch cheaper subscriptions with ads, they could add up to 1.8 million new subscriptions.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden

Netflix to lose leadership in Arabic countries
Feb 19, 2024 – According to Digital TV Research, there will be 26 million SVOD subscriptions in Arabic countries by 2029, up from 14 million in 2023. Netflix will lose its market leadership to Shahid VIP.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming, Subscribers

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming

Barb releases Q4 2023 UK SVOD subscriptions data
Feb 7, 2024 – Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to an SVOD service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA

Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories: Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide