Digital TV News: Nexstar Media

NEXTGEN TV begins for five local TV stations in Oklahoma City
Oct 8, 2020 – Five local TV stations in Oklahoma City - KOCO-TV, KFOR-TV, KOKH-TV, KOCB and KAUT - have begun broadcasting with ATSC 3.0. Oklahoma City is the seventh launch of ATSC 3.0 for BitPath this year.
News categories: BitPath, Sinclair Broadcast, Nexstar Media, KOCO-TV, John Hane, Mark Aitken, Brett Jenkins, Brent Hensley, ATSC 3.0, Content Distribution, Digital TV, USA

NEXTGEN TV launches on four local TV stations in Austin, TX
Oct 6, 2020 – Four local TV stations in Austin, TX, including KXAN-TV (NBC), KEYE-TV (CBS), KNVA (CW), and KBVO-CD (MyNet), have begun broadcasting NEXTGEN TV. BitPath led the planning process and coordinated efforts for the stations.
News categories: BitPath, Nexstar Media, Sinclair Broadcast, John Hane, Brett Jenkins, Mark Aitken, TJ Vaughan, ATSC 3.0, Content Distribution, Digital TV, USA

Nexstar Digital selects FreeWheel to streamline ad purchases
Jun 15, 2020 – Nexstar Digital (Nasdaq: 'NXST') has selected FreeWheel's (Nasdaq: 'CMCSA') Strata platform. The platform provides access to Nexstar’s digital inventory nwith the ability to send orders directly in the Strata workflow.
News categories: Nexstar Digital, FreeWheel, Wil Danielson, Jamie Donnenfeld, Advertising, Big Data, Digital TV, USA

NEXTGEN TV begins broadcasting in Las Vegas
May 26, 2020 – Sinclair Broadcast (NASDAQ: SBGI), Nexstar Media (NASDAQ: NXST), and The E.W. Scripps Company (NASDAQ: SSP) have announced that their Las Vegas television stations have begun broadcasting in NEXTGEN TV powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar Media, Scripps, Chris Ripley, Perry Sook, Brian Lawlor, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC 3.0, Digital TV, USA

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

Nexstar transitions ad sales to impressions-based currency
Oct 28, 2019 – Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.
News categories: Nexstar, Comscore, Tim Busch, Steve Walsh, Advertising, Big Data, Digital TV, USA

Nexstar Digital introduces TViQ audience solution
Jun 6, 2019 – Nexstar Digital has announced the launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising.
News categories: Nexstar, Greg Morrow, Advertising, Big Data, Digital TV, USA

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA