Digital TV News: Nielsen

NBCUniversal updates audience targeting and transaction models
Feb 25, 2020 – NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
News categories: NBCUniversal, Linda Yaccarino, Advertising, Big Data, Digital TV, USA

FreeWheel launches Video Marketplace Report for Europe
Jan 30, 2020 – FreeWheel has launched a Video Marketplace Report specifically for Europe. The paper shows a continued upward trend in premium video, driving investment in 'growth platforms' such as connected TV and mobile.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, Market Research

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA

TV industry launching 20 ATSC 3.0-enabled TV models at CES
Jan 7, 2020 – The first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year, with the announcements at CES 2020 of the biggest names in the industry launching 20 ATSC 3.0-enabled TV models.
News categories: ATSC, Madeleine Noland, ATSC, CES2020, Digital TV, Middleware, Smart TV, USA

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

Gracenote unveils Guide offering for streaming video services
Jan 2, 2020 – Gracenote (NYSE: NLSN) is leveraging its expertise powering linear broadcast EPGs to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities.
News categories: Gracenote, Simon Adams, Big Data, CES2020, Digital TV, OTT, Worldwide

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories: Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA

Nielsen and OpenSlate combine audience and brand safety measurement
Sep 18, 2019 – Nielsen (NYSE: NLSN) has announced that it has partnered with OpenSlate, a provider of brand safety and content suitability measurement. The collaboration combines OpenSlate's expertise with Nielsen's suite of audience measurement offerings.
News categories: Nielsen, OpenSlate, Nikesh Patel, Mike Henry, Jeni Gardner, Advertising, Big Data, Digital TV, USA, Worldwide