Digital TV News: Nil Shah
Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Digital TV, USA, Watermarking
Verance plans Project OAR support for its watermarking platform
Aug 7, 2019 – Verance has announced plans to add support for Project OAR to its Aspect platform. While the technical specifications of OAR have not been revealed, watermarking is expected to factor into the accurate delivery and decisioning of addressable TV advertising.
News categories: Verance, Project OAR, Nil Shah, Advertising, Digital TV, USA, Watermarking
Verance and Fincons Group partner for Next Gen TV
Jan 22, 2019 – Verance has announced that it has partnered with Fincons Group. The partnership, targeting the U.S. and Europe, combines Fincons' expertise deploying HbbTV applications with Verance's watermark technology.
News categories: Verance, Fincons, Nil Shah, Francesco Moretti, ATSC, Digital TV, Europe, HbbTV, USA, Watermarking
Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC, Digital TV, Smart TV, Terrestrial, USA, Watermarking
MediaTek SoCs first with Verance Watermarking for ATSC 3.0
Dec 19, 2017 – Verance has announced that MediaTek has become the first SoC provider to complete evaluation tests of Verance Aspect, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV transmission standard (ATSC 3.0).
News categories: Verance, MediaTek, Nil Shah, Eric Anderson, ATSC, CES2020, Digital TV, Semiconductor, Set Top Box, Smart TV, USA, Watermarking
Verance Automatic Content Recognition recommended for ATSC 3.0 standard
Apr 6, 2015 – Verance has announced that the ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 Automatic Content Recognition (ACR) technology for the ATSC 3.0 next-generation DTT broadcasting standard.
News categories: Verance, Cox Media, Advanced Television Systems Committee, Nil Shah, Joe Winograd, Dave Siegler, Digital TV, Middleware, NABShow, Terrestrial, USA
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- Syncbak to debut simplified OTT syndication and monetization tools at NATPE 2020
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- Comscore TV viewing data used to predict advertising audience decline
- Majority of U.S. advertisers using Advanced TV solutions
- US broadband households interested in innovative offerings accessed via TV
- U.S. advertising and marketing spend to grow to $390 billion in 2020
- Bannister Lake integrates MPEG-DASH into data aggregation workflow
- NextGen TV offers clear upside potential according to BIA