Digital TV News: Nine

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Warner Bros. Discovery to launch Max in Europe beginning May 21
Mar 21, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has announced that Max, its enhanced streaming service, will launch in the first European countries beginning May 21.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, Europe, Streaming

Eastern Europe to add nine million digital pay TV subscribers
Mar 21, 2024 – The number of pay TV subscribers in Eastern Europe is expected to have declined by 8 million from the peak year of 2018 to 74 million in 2029. The number of digital pay TV subscribers will however have risen by 9 million over the period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

VisualOn to show enhanced content-adaptive encoding solution
Mar 20, 2024 – VisualOn has enhanced its content-adaptive encoding (CAE) solution. At the NAB Show, VisualOn will how video service providers can maximize video efficiency with the AI-enhanced solution.
News categories: VisualOn, Yang Cai, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

RSF launches independent journalism via satellite for Russian-speakers
Mar 5, 2024 – Reporters Without Borders (RSF) has launched the Svoboda Satellite Package, offering Russian-speaking TV and radio by satellite at 13°E to territories including Russia, Ukraine and Baltic countries.
News categories: Reporters Without Borders, Christophe Deloire, Věra Jourová, André Lange, Content Distribution, Digital TV, Europe, Satellite

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Sony initiates termination of Zee merger agreement
Jan 22, 2024 – ZEE Entertainment has received, from Culver Max Entertainment (formerly Sony Pictures Networks India) and Bangla Entertainment, a communication terminating their Merger Co-operation Agreement.
News categories: ZEE Entertainment, Culver Max Entertainment, R. Gopalan, Digital TV, India, MandA, Streaming

Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories: Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK