Digital TV News: OTE

Juniper Research makes Top Ten Tech Predictions for 2020
Dec 10, 2019 – Juniper Research has created a list of its top 10 technology predictions for 2020. The company expects 5G connectivity to begin to replace costly rollouts of fibre in remote areas and OTT TV services to launch functional advertising attribution systems.
News categories: Juniper Research, 5G, Market Research, OTT, Worldwide

Global advertisers to increase adspend by 4.3% in 2020
Dec 9, 2019 – Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.
News categories: Zenith, Matt James, Jonathan Barnard, Advertising, Market Research, Worldwide

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, OTT, USA, Worldwide

Amazon Prime Video app added to TiVo devices at Atlantic Broadband
Dec 5, 2019 – Atlantic Broadband has announced that it has partnered with TiVo to deliver the Prime Video app to select TiVo devices. Atlantic Broadband was among the first multi-system cable operators in the U.S. to launch a TiVo gateway in 2013.
News categories: Atlantic Broadband, TiVo, Amazon Prime Video, Heather McCallion, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, OTT, USA

AWS compute and storage available at the edge of 5G networks
Dec 3, 2019 – Amazon Web Services (AWS) [NASDAQ: AMZN] has announced AWS Wavelength. Wavelength embeds AWS compute and storage services at the edge of telecommunications providers’ 5G networks, enabling developers to serve use-cases that require ultra-low latency.
News categories: Amazon Web Services, Matt Garman, 5G, Content Distribution, Worldwide

TiVo launches Prime Video App to its U.S. pay-TV operator customers
Dec 3, 2019 – TiVo (NASDAQ: TIVO) has launched the Prime Video app on select TiVo devices at its U.S. pay-TV operator customers. Content available in the app is easy to find through OneSearch, which serves up entertainment across live TV, on demand, and other streaming video apps.
News categories: TiVo, Amazon Prime Video, Dave Shull, Andrew Bennett, Apps, Digital TV, OTT, Set Top Box, USA

Four-fifths of broadcasters considering personalised ads
Nov 28, 2019 – Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
News categories: ATEME, Remi Beaudouin, Advertising, Big Data, Digital TV, Market Research, Worldwide

Six in ten UK households use streaming services
Nov 27, 2019 – Six in ten households (61%) in the UK currently watch streaming services, rising to more than three quarters (77%) of 18- to 34-year-olds. More than four in ten (41%) over-55s also signed up to at least one provider, according to research from uSwitch.com.
News categories: uSwitch, Dani Warner, Digital TV, Market Research, OTT, UK