Digital TV News: OzTAM

OzTAM adds demographic profiles to its Video Player Measurement service
Feb 28, 2019 – OzTAM has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. The enhancement means standard age/gender demographic reporting is now available for content consumed on participating broadcasters’ VOD services.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Digital TV, Media Player, OTT

OzTAM introduces Australia's first all-screen integrated TV database
Jul 30, 2018 – Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (VOZ) in 2019.
News categories: OzTAM, Nielsen, Doug Peiffer, David Ellem, Advertising, Australia, Big Data, Digital TV

Australian Video Viewing Report released
Mar 5, 2018 – The latest Australian Video Viewing Report, spanning the year through Q4 2017, builds on the continuing story of how Australians are embracing opportunities to watch video on an ever-increasing array of options.
News categories: Regional TAM, OzTAM, Nielsen, Dave Walker, Doug Peiffer, Craig Johnson, Australia, Digital TV, Market Research, Mobile

Yospace and Seven agree dynamic ad insertion deal for live OTT channels
Feb 8, 2018 – Yospace and Seven have made a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels. Yospace’s platform allows Seven to open up online ad breaks in live OTT streams in a way that is as seamless to the viewer.
News categories: Yospace, Seven, David Springall, Clive Dickens, Advertising, Australia, Digital TV, OTT

Video viewing in Australia continues to diversify
Oct 30, 2017 – The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.
News categories: Nielsen, OzTAM, Regional TAM, Craig Johnson, Doug Peiffer, Tony Hogarth, Australia, Digital TV, Market Research, Mobile

Australians streaming more than 1.5 billion minutes a month
Aug 11, 2017 – Flexible TV viewing is on the rise, with 6.9 million Australians streaming more than 1.5 billion minutes of catch-up and live streaming content in the past month, according to the latest OzTAM reports.
News categories: Freeview, Elizabeth Ross, Australia, Digital TV, Market Research, OTT

Australian Video Viewing Report released
Aug 10, 2017 – Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour continues to shift.
News categories: Nielsen, OzTAM, Regional TAM, Craig Johnson, Doug Peiffer, Tony Hogarth, Australia, Digital TV, Market Research

Freeview Australia to launch platform upgrade in June
May 8, 2017 – Freeview Australia will launch a significant upgrade to its Freeview Plus platform in June this year, offering a more simplified user experience and sophisticated look and feel for the catch-up service.
News categories: Freeview Australia, Liz Ross, Australia, Digital TV, Satellite, Set Top Box, Terrestrial, UX

Australian homes now have an average of 6.4 screens each
Mar 29, 2017 – The Q4 2016 Australian Multi-Screen Report continues to document how growing content, platform and screen choices have caused a gradual shift in the way Australian consumers apportion their viewing across devices.
News categories: OzTAM, Australia, Digital TV, Market Research, Mobile