Digital TV News: Parks Associates

Synamedia solution helps combat rapid rise in OTT account sharing
Dec 17, 2018 – In advance of CES 2019, Synamedia has announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.
News categories: Synamedia, Jean Marc Racine, CES2019, Content Protection, Digital TV, OTT, Worldwide

28% of U.S. smart speaker owners use it to control a smart home device
Dec 12, 2018 – Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device.
News categories: Parks Associates, Jennifer Kent, Market Research, Smart Home, USA

Over 80% of U.S. smart TVs are now connected to the internet
Dec 4, 2018 – Parks Associates research has shown that ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, OTT, Smart TV, USA

Consumers far more likely to recommend online than traditional pay-TV services
Nov 28, 2018 – U.S. consumer data from Parks Associates finds that the average net promoter score (NPS) for traditional pay-TV providers in 3Q 2018 was -19. By comparison, the average NPS for the major online pay-TV and OTT video services was positive.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA

Parks Associates lists 2018 top 10 U.S. SVOD services
Nov 7, 2018 – Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

47% of U.S. broadband households watch UGC more than once a month
Oct 11, 2018 – A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, OTT, USA

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX

Synamedia sets out corporate vision, strategy and investment focus
Sep 14, 2018 – Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds, has revealed its vision and investment focus as an independent entity.
News categories: Synamedia, Yves Padrines, Dr. Abe Peled, Content Distribution, Content Protection, Digital TV, Middleware, Set Top Box, Worldwide

U.S. rate of OTT video service cancellation steady at 18%
Sep 5, 2018 – Parks Associates has found that the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The average subscription length for OTT video services is 30 months overall.
News categories: Parks Associates, Digital TV, Market Research, OTT, USA