Digital TV News: Parks Associates

U.S. smart speaker sales will exceed 64 million in 2022
Feb 14, 2019 – Parks Associates research estimates that U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control.
News categories: Parks Associates, Dina Abdelrazik, Market Research, Smart Home, USA

97% of U.S. smart speaker households own only one device brand
Feb 5, 2019 – Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners - 97% of U.S. smart speaker households own only one brand in this device category. Two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home.
News categories: Parks Associates, Kristen Hanich, Market Research, Smart Home, USA

35% of U.S. Smart Home owners use their devices as part of an ecosystem
Jan 31, 2019 – According to Parks Associates, 35% of smart home owners (8% of U.S. broadband households) use a smart home hub or app to control their smart home devices as part of an ecosystem, with smart speakers as the most prevalent controller.
News categories: Parks Associates, Dina Abdelrazik, Market Research, Smart Home, USA

586 million OTT video service subscriptions globally by 2024
Jan 23, 2019 – According to Parks Associates, OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, Subscribers, Worldwide

Entertainment device voice control a key feature for 43% of U.S. households
Jan 22, 2019 – Research from Parks Associates finds that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase.
News categories: Parks Associates, Craig Leslie, Digital TV, Market Research, Set Top Box, Smart Home, Smart TV, USA

16% of U.S. broadband households share online video passwords
Jan 16, 2019 – Research from Parks Associates finds that 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people, and that service providers will have a difficult time moving subscribers to new methods of password-free authentication.
News categories: Parks Associates, Billy Nayden, Content Protection, Digital TV, Market Research, OTT, USA

Synamedia solution helps combat rapid rise in OTT account sharing
Dec 17, 2018 – In advance of CES 2019, Synamedia has announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.
News categories: Synamedia, Jean Marc Racine, CES, Content Protection, Digital TV, OTT, Worldwide

28% of U.S. smart speaker owners use it to control a smart home device
Dec 12, 2018 – Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device.
News categories: Parks Associates, Jennifer Kent, Market Research, Smart Home, USA

Over 80% of U.S. smart TVs are now connected to the internet
Dec 4, 2018 – Parks Associates research has shown that ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, OTT, Smart TV, USA