Digital TV News: Peacock

Bitmovin and Yospace launch live streaming ad partnership
Mar 14, 2024 – Bitmovin has announced a partnership with Yospace to deliver a joint solution for live streaming, empowering broadcasters to offer better ad solutions, with a seamless customer experience.
News categories: Bitmovin, Yospace, Stefan Lederer, Tim Sewell, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA

Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories: Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide

Comcast cable video subscribers down 389,000 in 4Q 2023
Jan 25, 2024 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended December 31, 2023. Domestic video customer net losses were 389,000. Peacock paid grew to 31 million, up 3 million in the quarter.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA

Apple previews entertainment experiences on Apple Vision Pro
Jan 16, 2024 – Apple has announced entertainment experiences for its Apple Vision Pro. Vision Pro enables users to watch new shows and films from streaming services including Apple TV+ and Disney+.
News categories: Apple, Disney, Greg Joswiak, Bob Iger, Digital TV, Metaverse, Streaming, Worldwide

GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories: GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide

Traditional US pay-TV services face continued decline
Nov 29, 2023 – US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to OTT streaming services, according to GlobalData.
News categories: GlobalData, Tammy Parker, Digital TV, Market Research, TV Services, USA