Digital TV News: Peacock

Peacock to be available on Xbox One at launch
May 7, 2020 – Peacock, NBCUniversal's new streaming service, has announced that it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches in the U.S. on July 15, 2020.
News categories: Peacock, NBCUniversal, Xbox, Maggie McLean Suniewick, Matt Bond, www.nbcuniversal.com/, Apps, Digital TV, Games Console, OTT, USA

Comcast enables Peacock preview for Xfinity X1 and Flex customers
Apr 14, 2020 – Comcast has launched an early preview of the premium tier of Peacock, NBCUniversal’s ad-supported subscription streaming service due to launch on July 15, at no additional cost for Xfinity X1 and Flex customers.
News categories: Comcast, Dana Strong, Matt Strauss, Cable TV, Digital TV, OTT, Set Top Box, USA

Apptopia and Braze release state of streaming industry report
Apr 2, 2020 – Apptopia and Braze have announced findings from a joint report on the streaming industry. Disney+ demonstrated that new streaming services can enter a crowded market and be successful, and this year further new streaming services will launch.
News categories: Braze, Apptopia, Myles Kleeger, Adam Blacker, Apps, Digital TV, Market Research, OTT, Worldwide

U.S. SVOD subscriptions to grow by 108 million to 2025
Mar 2, 2020 – The number of U.S. SVOD subscriptions will climb from 199 million in 2019 to 307 million by 2025, according to Digital TV Research. The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, USA

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, OTT, Worldwide

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Enea Openwave optimizes Apple TV+ streaming
Nov 5, 2019 – Enea (Stockholm: ENEA) has announced that Enea Openwave has successfully optimized Apple TV+ over mobile networks, using its traffic management technology. Algorithms were used to dynamically optimize Apple’s encrypted video content to deliver a higher quality viewing experience.
News categories: Enea, Indranil Chatterjee, Content Distribution, Digital TV, Mobile, QoE, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA