Digital TV News: Pedro Ferreira
Time-shift TV does not reduce amount of live TV, ads consumers watch
Feb 8, 2019 – Time-shift television is becoming more widely available. A new study looked at whether this technology has affected how people watch TV. The study found that people with time-shift TV did not watch less live TV, and they did not watch fewer advertisements.
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Carnegie Mellon, Pedro Ferreira, Advertising, Digital TV, Market Research, USA
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