Digital TV News: Personal

ViacomCBS expands YouTube TV distribution agreement
May 7, 2020 – ViacomCBS (NASDAQ: VIACA, VIAC) and Google have announced a distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks for YouTube TV subscribers.
News categories: ViacomCBS, YouTube TV, Ray Hopkins, Lori Conkling, Content Distribution, Digital TV, OTT, USA

TiVo Stream 4K launches in U.S. retail
May 6, 2020 – TiVo (NASDAQ: TIVO) has announced the retail availability of TiVo Stream 4K, providing customers with a unifying streamer. Consumers can access live television from SLING TV alongside their favorite streaming video services.
News categories: TiVo, Sling TV, Dave Shull, Digital TV, OTT, Set Top Box, USA

SonyLIV selects Intertrust's cloud-based multi-DRM
May 6, 2020 – Intertrust’s cloud-based multi-DRM service, ExpressPlay DRM, has been selected by SonyLIV to protect content streaming and downloads on all devices. The partnership covers all channels and entertainment programming on the SonyLIV platform.
News categories: Intertrust, SonyLIV, Talal G. Shamoon, Manish Verma, Digital TV, DRM, India, OTT

Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories: Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide

Verizon Media launches monetization platform enhancements
Apr 21, 2020 – Verizon Media has added a range of capabilities that include advertising tools to improve transparency in the bidding process and track ad performance, as well as features that maximize audience reach and enhance live event streaming.
News categories: Verizon Media, Ariff Sidi, Advertising, USA

MediaKind enhances advertising portfolio
Apr 21, 2020 – MediaKind has announced that its Advertising and Content Distribution Rights portfolio, PRISMA, has been reconfigured with a modular feature set. PRISMA Core and PRISMA Edge provide content distribution rights definition and enforcement and targeted advertising capabilities.
News categories: MediaKind, Stuart Boorn, Advertising, Big Data, Content Distribution, Digital TV, Worldwide

NBA partners with Microsoft to create D2C platform
Apr 16, 2020 – The NBA and Microsoft have announced that Microsoft and NBA Digital are to create a platform on Microsoft Azure that will use machine learning and AI to deliver personalized game broadcasts and other content offerings direct to consumers.
News categories: Microsoft, National Basketball Association, Satya Nadella, Adam Silver, Big Data, Content Distribution, Digital TV, OTT, USA, UX

MediaKind offers Aquila Streaming as-a-service on Google Cloud
Apr 16, 2020 – MediaKind has extended its deal with Google Cloud to enable its Aquila Streaming to be offered as-a-service on the Google Cloud platform. Aquila Streaming is an OTT headend that enables content to be received, transcoded, packaged, encrypted and delivered.
News categories: MediaKind, Google Cloud, Angel Ruiz, Content Distribution, Digital TV, OTT, Worldwide

Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories: TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, OTT, UX, Worldwide