Digital TV News: Peter Daboll

Smart TV consumers unaware of consent they are giving for use of their data
Jul 5, 2018 – Ace Metrix has released a study on consumer privacy based on a survey of over 36,000 US consumers specifically regarding Internet-connected TVs. The results highlight the discrepancies between the 'consent' companies claim they receive and the 'consent' consumers are unaware they give.
News categories: Ace Metrix, Peter Daboll, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA