Digital TV News: Placed
Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories:
Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories:
Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide
Proximus launches multiscreen Pickx apps with 3SS
Mar 14, 2024 – 3 Screen Solutions (3SS) has announced that Proximus has launched several 3SS-developed apps to further enhance reach and device variety for its super-aggregated Pickx service.
News categories:
3SS, Proximus, Vantiva, Kai-Christian Borchers, Jim Casteele, Apps, Belgium, Digital TV, IPTV, Mobile, Set Top Box
New TV Box for Proximus customers
Mar 13, 2024 – Proximus is rolling out its new Android-based TV Box with new features such as integrated Wi-Fi 6 and lower energy consumption. Proximus is also updating the TV platform back end.
News categories:
Proximus, Jim Casteele, Belgium, Digital TV, Set Top Box
Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories:
Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA
Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories:
Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming
Everyone TV reveals Freely UI and features
Feb 5, 2024 – Everyone TV has announced that Freely will launch in Q2 2024, and has offered a first glimpse at the UI and features of the streaming service. Vestel has been added as a smart TV partner.
News categories:
Everyone TV, Vestel, Sarah Milton, Carl Pfeiffer, Atinc Ogut, Digital TV, Smart TV, Streaming, Terrestrial, UK, UX
Veset launches ad-insertion platform, AdWise
Feb 1, 2024 – Veset has released Veset AdWise, an ad-insertion solution that allows advertising to be placed alongside live video, avoiding the need for traditional ad breaks.
News categories:
Veset, Gatis Gailis, Advertising, Content Distribution, Digital TV, UX, Worldwide
Pixalate publishers report shows Castify.ai's global influence
Jan 25, 2024 – Many of the CTV applications that Castify.ai has built, distributed and is monetizing for its content partners have been recognized as top publishers in Pixalate's Publishers Trust Index Report for December 2023.
News categories:
Castify.ai, Pixalate, Gal Turjeman, Advertising, Apps, Digital TV, Streaming, Worldwide
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