Digital TV News: Placed

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

120% increase in CTV and mobile apps classified as fraudulent
Jun 13, 2019 – DoubleVerify has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability.
News categories: DoubleVerify, Wayne Gattinella, Advertising, Apps, Digital TV, Market Research, Worldwide

4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories: 4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA

China TV brands shrug off headwinds in 1Q, says WitsView
May 27, 2019 – According to WitsView, shipments of TV brands worldwide were 49.87 million units in 1Q19, a QoQ slide of 24.6% and a YoY bump of 0.5%. First and second place in the rankings were Korean brands, while China brands filled up third to sixth.
News categories: TrendForce, WitsView, Jeff Yang, China, Digital TV, Korea, Market Research, Smart TV, Worldwide

FCC opens up for ATSC 3.0 license applications
May 23, 2019 – The Media Bureau of the U.S. Federal Communications Commission (FCC) has announced that it will begin accepting Next Generation Television (ATSC 3.0) license applications in the commission’s licensing and management system on May 28, 2019.
News categories: Federal Communications Commission, ATSC, Content Distribution, Digital TV, Regulation, USA

MainStreaming secures $6 million funding
May 15, 2019 – MainStreaming has announced it has secured $6 million in a new round of funding, bringing its total raised to over $10 million. This round was led by Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor, United Ventures.
News categories: MainStreaming, Indaco, Sony Innovation Fund, Antonio Corrado, Alvise Bonivento, Gen Tsuchikawa, Content Distribution, Digital TV, Italy, OTT, Venture Capital, Worldwide

Xandr addressable TV gains new reach and frequency capabilities
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory.
News categories: Xandr, Rick Welday, Advertising, Big Data, Digital TV, Set Top Box, USA

Samsung, Spin Digital and SES showcase 8K content via satellite
May 14, 2019 – At its annual Industry Days event, SES showed a demo of an 8K signal broadcast directly to a TV with a built-in satellite receiver. The broadcast used Spin Digital for encoding and a Samsung TV to receive and decode the signal.
News categories: SES S.A, Spin Digital, Samsung, Thomas Wrede, Mauricio Alvarez-Mesa, John Adam, Content Distribution, Digital TV, Luxembourg, Satellite, Smart TV, Worldwide

Global SVoD revenues to grow 25% in 2019 to $36bn
Apr 18, 2019 – SVoD continues to resonate with consumers across the globe. A report from Futuresource Consulting reveals that SVoD already reaches more than 60% of households in North America, 26% in Western Europe, 21% in Asia-Pacific and 19% in LATAM.
News categories: Futuresource Consulting, David Sidebottom, Digital TV, Market Research, OTT, Worldwide