Digital TV News: Ray Colwell
PeerLogix and FourthWall Media unify linear and streaming TV audiences
Nov 7, 2018 – PeerLogix (OTC: LOGX) and FourthWall Media have announced the launch of a data asset combining both streaming and linear TV viewing at the household level. The new data pool can be used for analytics, audience insights and digital campaign targeting.
News categories:
PeerLogix, FourthWall Media, Ray Colwell, Tim Peters, Advertising, Big Data, Digital TV, Streaming, USA
PeerLogix and Gravy Analytics partner to create audience discovery segments
Nov 1, 2018 – PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets.
News categories:
PeerLogix, Gravy Analytics, Ray Colwell, Jeff White, Advertising, Big Data, Digital TV, USA
180byTwo integrates PeerLogix' OTT viewership data
Sep 11, 2018 – PeerLogix (OTCQB: LOGX) and 180byTwo have announced that the two companies have created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data into its B2B and B2C audience segment offerings.
News categories:
PeerLogix, 180byTwo, Ray Colwell, Ben Goldman, Advertising, Big Data, Digital TV, Streaming, USA
adsquare audience platform enriched with PeerLogix OTT viewing data
Jun 13, 2018 – PeerLogix (OTCQB:LOGX) and adsquare have announced the launch of a joint OTT Media Planning initiative enabling marketers to reach, target and measure advertisements at households streaming OTT TV shows and movies.
News categories:
PeerLogix, adsquare, Ray Colwell, Ted Smith, Advertising, Big Data, Streaming, USA
PeerLogix OTT data now available through leading demand-side platform
May 16, 2018 – PeerLogix (OTCQB: LOGX) has announced that its audio/video consumption data is now available in one of the world's largest omnichannel Demand Side Platforms (DSP) in the digital advertising industry. The partnership is powered by LiveRamp, a provider of omnichannel identity resolution.
News categories:
PeerLogix, LiveRamp, Ray Colwell, Big Data, Digital TV, Streaming, USA
PeerLogix partners with adsquare for OTT audience targeting
Nov 8, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with adsquare to provide PeerLogix data on adsquare's Audience Management Platform. The partnership will allow buyers in adsquare's platform to purchase PeerLogix's OTT engagement data from over 170 million households.
News categories:
PeerLogix, adsquare, Ray Colwell, Tom Laband, Advertising, Big Data, Digital TV, Streaming, Worldwide
PeerLogix partners with ad services provider and releases OTT viewing data
Aug 16, 2017 – PeerLogix (OTC PINK: LOGX) has announced that it has signed a 12-month revenue sharing agreement with one of the leading Data Management Platforms in the digital advertising industry.
News categories:
PeerLogix, Ray Colwell, William Gorfein, Advertising, Big Data, Market Research, Streaming, USA, Worldwide
PeerLogix Partners with Neustar to propel OTT audience segmentation
Jun 22, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Neustar as a preferred data onboarding provider to expand PeerLogix's data distribution to data management and demand-side platforms.
News categories:
PeerLogix, Neustar, Ray Colwell, Julie Fleischer, Advertising, Big Data, Digital TV, Streaming, Worldwide
PeerLogix, Narrative I/O collaborate to provide real-time OTT data
Jun 1, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Narrative I/O. The partnership will allow buyers in Narrative's marketplace to purchase PeerLogix' OTT engagement data from over 170 million households around the world.
News categories:
PeerLogix, Narrative I/O, Ray Colwell, Bryan Everett, Big Data, Digital TV, Streaming, Worldwide
Latest News
- 30% of EU SVOD viewing time goes to content from the EU plus UK
- Circle City renews with Nielsen for Local TV measurement
- Skyworth and China Mobile launch 8K set-top box
- Orange Spain, MASMOVIL joint venture begins operations
- Brightcove launches Cloud Playout 2.0
- MediaKind to unveil video, streaming and AI technologies at NAB
- FreeWheel releases H2 2023 Video Marketplace Report
- Wurl solution matches CTV ads with program context in real time
- Divitel to integrate UniqCast QoE assurance for German operator
- Mediacom launches Xumo Stream Box
- Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
- Eutelsat selects ENENSYS DVB-SIS technology for UHD broadcasting in France
- Ease Live launches contextual on-stream advertising capability
- EMTEK deploys ENENSYS DVB-T2 distribution system in Indonesia
- Altimedia enables Blacknut gaming on operator set-top-boxes
- Warner Bros. Discovery to launch Max in Europe beginning May 21
- Endeavor Streaming powers Ski and Snowboard Federation's OTT offer
- US: 10% of streaming video services borrowed from someone else
- Tolka to show datacasting and advertising solutions at NAB Show 2024
- RDK and Wireless Broadband Alliance announce collaboration