Digital TV News: Rich Calacci
Pluto TV selects Tru Optik for audience-based ad measurement
Oct 11, 2018 – Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optik’s OTT Marketing Cloud.
News categories:
Tru Optik, Pluto TV, Frans Vermeulen, Rich Calacci, Advertising, Digital TV, Streaming, USA
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