Digital TV News: Rob Weisbord

Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
Mar 5, 2018 – Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
News categories: Tru Optik, ZypMedia, Sinclair Broadcast, Andre Swanston, Raman Ahuja, Rob Weisbord, Advertising, Digital TV, OTT, USA