Digital TV News: Roku

One million downloads for Sinclair's STIRR app
Jul 17, 2019 – STIRR, owned by Sinclair Broadcast (Nasdaq: SBGI), has announced that since launching six months ago it has reached one million app downloads. STIRR is focused on providing viewers across the U.S. with access to live local news and free linear TV channels.
News categories: Sinclair Broadcast, STIRR, Christopher Ripley, Apps, Digital TV, Market Research, OTT, USA

Hotstar sets streaming world record with 25.3 million concurrent viewers
Jul 15, 2019 – Hotstar set a new record during the India vs New Zealand ICC Cricket World Cup semi-final. The platform registered 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final.
News categories: Hotstar, Varun Narang, Vinod Thadani, Canada, Digital TV, India, OTT, Subscribers, USA

Vast Broadband selects Evolution Digital for app-based video offering
Jun 27, 2019 – Vast Broadband will use Evolution Digital as the end-to-end IP video platform provider for its app-based video offering. The app will feature linear channels, VOD, nDVR, PPV and catch-up/start-over content on an operator-customised user experience.
News categories: Evolution Digital, Vast Broadband, Marc Cohen, Jim Gleason, Android TV, Apps, Content Distribution, Digital TV, OTT, Set Top Box, USA

Roku stretches lead as #1 streaming TV platform in US
Jun 26, 2019 – Roku's platform accounted for more than 30% of U.S. sales of connected TV devices in Q1 2019, further increasing its lead in streaming TV platforms according to Strategy Analytics. The company's research finds that there are now more than 41 million Roku-based devices in use in the U.S.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Games Console, Market Research, Middleware, OTT, Set Top Box, Smart TV, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, OTT, USA

31% of U.S. adults watch video via a connected TV device daily
May 31, 2019 – Research from Leichtman Research Group (LRG) finds that 74% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

Roku introduces analytics and planning tools for OTT advertisers
May 22, 2019 – Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brand’s linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
News categories: Roku, Scott Rosenberg, Michael Piner, Advertising, Big Data, Digital TV, OTT, USA

SpotX and Jukin Media partner for connected TV monetization
May 20, 2019 – As the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels, SpotX has helped Jukin Media to gain traction in advertising on its considerable connected TV footprint.
News categories: SpotX, Jukin Media, Geoff Spence, Zach Alter, Advertising, Digital TV, USA