Digital TV News: Ruby-Ren Bond

55% of U.S. OTT services are subscription-only
Jul 19, 2016 – Parks Associates has announced new data showing that 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.
News categories: Parks Associates, Brett Sappington, Ruby-Ren Bond, Canada, Digital TV, Market Research, OTT, USA

23% of U.S. millennial heads of household are OTT-only
Jun 14, 2016 – Parks Associates has found that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm's analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
News categories: Parks Associates, Ruby-Ren Bond, Digital TV, Market Research, OTT, USA