Digital TV News: SMART TV

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA

Vevo added to NetRange Smart TV app store
Nov 17, 2020 – Vevo and NetRange have announced a collaboration to widen access to Vevo’s music video service to Smart TVs in nearly a dozen countries powered by the NetRange Smart TV App Store.
News categories: NetRange, Vevo, Tim Schröeder, Rob Christensen, Apps, Smart TV, Worldwide

TV 2 Sumo upgrades LG Smart TV apps with Norigin Media
Nov 17, 2020 – TV 2 Sumo has upgraded its apps on LG Smart TVs with Norigin Media. The updated design is built for multiple LG WebOS models using Norigin's TV App Framework. Enhancements include 4k streaming and TVOD support, among others.
News categories: Norigin Media, TV2 Sumo, LG Electronics, Ajey Anand, Marius Bjerke, Jonas Marken, Apps, Digital TV, Norway, OTT, Smart TV

HBO Max available on Amazon Fire TV and Fire tablets
Nov 16, 2020 – WarnerMedia has announced that HBO Max will begin rolling out on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets on Tuesday, November 17. HBO Max is WarnerMedia’s D2C streaming offering.
News categories: WarnerMedia, Amazon, HBO Max, Tony Goncalves, Marc Whitten, Apps, Digital TV, OTT, Set Top Box, Smart TV, Tablet, USA

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

Pakistan Telecom to provide TV audience data to Medialogic
Nov 12, 2020 – Pakistan Telecommunication Company Limited (PTCL) and Medialogic have signed an agreement for enriching TV Audience Measurement data in Pakistan. PTCL will provide data from its Smart TV IPTV service to Medialogic.
News categories: PTCL, Medialogic, Adnan Anjum, Aly Mustansir, Advertising, Big Data, Digital TV, IPTV, Pakistan

Unruly to offer ad inventory on LG Smart TVs
Nov 10, 2020 – Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
News categories: Unruly, LG Electronics, Ken Suh, Edward Lee, Advertising, Digital TV, Smart TV, USA

Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories: Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA

Freeview and Vestel sign new 5-year partnership
Nov 10, 2020 – Freeview UK has renewed its contract with Vestel for a further five years. The deal means that the Freeview Play service will be not just present, but have prominence on all new Vestel manufactured TV sets.
News categories: Freeview, Vestel, Simon Hunt, Barış Altınkaya, Digital TV, HbbTV, Licensing, Smart TV, Terrestrial, UK