Digital TV News: Scott Hagedorn
Millennial and Gen X video consumption not being measured
Sep 25, 2017 – New research released by Hearts & Science has revealed that 66 percent of U.S. TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.
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Hearts & Science, Scott Hagedorn, Advertising, Digital TV, Market Research, Mobile, Streaming, USA
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