Digital TV News: Scott Rosenberg
MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories:
MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide
Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories:
comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, Set Top Box, Streaming, USA
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