Digital TV News: Stan

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

Bannister Lake integrates MPEG-DASH into data aggregation workflow
Jan 16, 2020 – Bannister Lake has added MPEG-DASH support to its Chameleon data management product, including integrating DASH into its design tool that allows users to build graphic templates that incorporate multiple real-time and static data sources.
News categories: Bannister Lake, Georg Hentsch, Big Data, Content Distribution, Digital TV, OTT, Worldwide

NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories: BIA, Rick Ducey, Mark Fratrik, ATSC, Digital TV, Market Research, USA

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

TELUS launches dedicated hayu app on Optik TV
Jan 15, 2020 – NBCUniversal International (NBCUI) and TELUS have announced that hayu is available to all TELUS Optik TV customers in Western Canada. TELUS is the only carrier in Canada to offer customers a dedicated hayu app directly within the TV interface.
News categories: TELUS, NBCUniversal, hayu, Hendrik McDermott, Apps, Canada, Digital TV, OTT, Set Top Box

Market for Android TVs to grow to $231 billion by 2026
Jan 14, 2020 – According to Acumen Research and Consulting, the global Android TV market is expected to grow at a CAGR of around 20% over the forecast period 2019 to 2026 and expected to reach the market value of over US$ 231 billion by 2026.
News categories: Acumen Research and Consulting, Android TV, Digital TV, Market Research, Smart TV, Worldwide

Cerence joins with LG to develop AI-powered connected car platform
Jan 14, 2020 – Cerence (NASDAQ: CRNC) has announced the signing of an MOU with LG Electronics to develop a software solution that integrates LG’s webOS Auto In-Vehicle Infotainment (IVI) system with the Cerence AI Reference Kit (ARK).
News categories: Cerence, LG Electronics, Sanjay Dhawan, Dr. I.P. Park, Digital TV, In-Car, Middleware, Worldwide

Vidgo launches live streaming service with Harmonic
Jan 14, 2020 – Vidgo has launched an OTT service powered by a live streaming platform from Harmonic (NASDAQ: HLIT). The service boasts more than 100 premium channels including ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.
News categories: Harmonic, Vidgo, Eric Armstrong, Shane Cannon, Content Distribution, Digital TV, OTT, USA

Tech4home unveils Voice Remote Control for RDK and Metrological STBs
Jan 14, 2020 – Tech4home has launched the first BLE voice remote control for RDK and Metrological enabled set-top boxes. The remote allows voice commands to be used to change channel, launch an app from the Metrological App store, and more.
News categories: Tech4home, Miguel Oliveira, Steve Heeb, Jeroen Ghijsen, Digital TV, RDK, Set Top Box, Smart Home, UX, Worldwide