Digital TV News: Stefano Sala
Mediaset, TF1 and ProSiebenSat.1 set up ad exchange
Jun 9, 2017 – Mediaset, TF1 and ProSiebenSat.1 are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale.
News categories:
Mediaset, TF1, ProSiebenSat.1, Stefano Sala, Olivier Abecassis, Christof Wahl, Advertising, Digital TV, France, Germany, Italy, Spain
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