Digital TV News: Steve Nason

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

54% of US broadband households now own a smart TV
Jun 24, 2020 – Parks Associates has released a whitepaper which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.
News categories: Parks Associates, Applicaster, Steve Nason, Jonathan Laor, Digital TV, Market Research, Smart TV, USA

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Disney+ and Apple TV+ both see success during first six months in the market
May 29, 2020 – Parks Associates has released research showing that new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the 'Big 3' Netflix, Amazon Prime Video, and Hulu.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

COVID-19 will drive greater usage of TVOD services in 2020
May 7, 2020 – Parks Associates predicts that consumer usage of TVOD services will increase significantly in 2020. According to the firm, in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA