Digital TV News: Steve Nason

TV antenna usage in US broadband households up 25% in 2019
Mar 26, 2020 – According to Parks Associates, 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. Roughly half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD.
News categories: Parks Associates, Steve Nason, Digital TV, Terrestrial, USA

OTT service churn in 2019 reached 35%, up from 28% in 2018
Mar 10, 2020 – Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA, Worldwide

TV sets still dominate video entertainment consumption
Jan 27, 2020 – Research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. Consumers are also increasing the total amount of time spent watching video.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

46% of US broadband households subscribe to two or more OTT services
Oct 2, 2019 – Parks Associates research has found that 46% of US broadband households now subscribe to two or more OTT services, up from 33% in early 2017. The company believes that partnerships, aggregation, and bundling are key strategies for subscriber growth.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA