Digital TV News: Steve Walsh
Videa platform integrates Comscore TV Data
Jan 23, 2019 – Videa has announced that it will use Comscore TV data within its automation platform. The addition of Comscore TV data grants media buyers and sellers access to Comscore campaign measurement insights within the Videa platform.
News categories:
Videa, Comscore, Mary Barnas, Steve Walsh, Advertising, Big Data, Digital TV, USA
Comscore extends relationship with Scripps to full TV station group deal
Dec 18, 2018 – Comscore has announced a groupwide agreement with The E.W. Scripps (NASDAQ: SSP), expanding its local market television measurement partnership across all Scripps television markets and stations.
News categories:
Comscore, E.W. Scripps, Steve Walsh, Brian Lawlor, Advertising, Digital TV, USA
Calkins Digital OTT and mobile apps to integrate comScore audience data
May 17, 2017 – Calkins Digital has announced that it is working with comScore to streamline the integration of verified third-party audience measurement data on OTT platforms, a critical step in the process of local media owners’ monetization of their content and audience across their digital platforms.
News categories:
Calkins Digital, comScore, Yancey Douris, Guy Tasaka, Steve Walsh, Apps, Big Data, Digital TV, Mobile, OTT
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