Digital TV News: Strategy Analytics

Global TV streaming device population reaches 1.1 billion
Sep 2, 2020 – The global population of TV and video streaming devices has now exceeded 1.1 billion, according to Strategy Analytics. The research finds that Samsung is the leading brand, followed by Sony, LG, Hisense, TCL and Amazon.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, OTT, Set Top Box, Smart TV, Worldwide

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, OTT, USA

8.2% growth in Smart Speaker sales in Q1 2020 despite COVID-19
May 14, 2020 – Global sales of smart speakers in Q1 2020 reached 28.2 million units, an increase of 8.2% on Q1 2019, according to Strategy Analytics. Amazon remained the leading brand with a share of 23.5%, up from 21.5% in the same period a year ago.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

Coronavirus expected to add 5% to global VOD subscriptions in 2020
Mar 25, 2020 – Strategy Analytics has published a forecast for SVOD services taking into account the expected impact of the COVID-19 pandemic. The forecast expects global subscriptions to increase by 5% in comparison to the pre-pandemic model.
News categories: Strategy Analytics, Michael Goodman, COVID-19, Digital TV, Market Research, OTT, Worldwide

U.S. dominates global SVOD revenues
Mar 11, 2020 – According to Strategy Analytics, SVOD revenue continues to be highly concentrated in a few markets. Consumer spend on SVOD services globally was $53.34B (€47.55B) in 2019. Of this, the U.S. accounted for 43%.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, OTT, USA, Worldwide

146.9 million smart speakers sold in 2019
Feb 13, 2020 – The global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% on 2018, according to Strategy Analytics. Amazon remained the leading brand with a share of 26.2%, down from 33.7% in 2018.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

52% of U.S. Smart Speaker owners are controlling TV with voice
Jan 27, 2020 – According to Strategy Analytics, 75 million people in the U.S. are now using a smart speaker, and more than half of them are using it to control their smart TV, video streamer or other TV device at least weekly. This means that 1 in 8 of all TV users are now using voice.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, Smart Home, USA, UX

54% of US homes now have at least one Smart Home device
Jan 7, 2020 – Smart homes have now become the majority in the US. A Strategy Analytics survey taken in Q4 2019 suggests that 54% of homes own at least one smart home device, with the most popular being smart speakers, interactive security systems and smart thermostats.
News categories: Strategy Analytics, Jack Narcotta, Market Research, Smart Home, USA

Strategy Analytics makes Media & Entertainment predictions for 2020
Dec 9, 2019 – As 2019 comes to a close Strategy Analytics thoughts begin to turn towards the coming year. In a report, Strategy Analytics Television & Media Strategies (TMS) service highlights the trends and events that will shape the media & entertainment landscape in 2020.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Worldwide